One of the most common mistakes newcomers to search optimization make is to go hog-wild and use every so-called “technique” in the book. The nearly universal outcome of this SEO overkill is reduced rankings, penalties and tears. How do you know when too-much is too-much? Anne Kennedy reports on a recent Search Engine Strategies panel that covered that very topic in today’s SearchDay article, Curbing SEOs Who’ve Gone Wild.
When Over-Optimizing Becomes a Problem
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View moreSES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
Search Engine Strategies Coming to Atlanta in July, Registration Now Open
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).
Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014
Bruce Daisley, Twitter's UK Managing Director, says capturing a moment can be incredibly powerful. Brands have several opportunities on Twitter, both planned and unplanned. Real-time marketing is about being the smartest by planning for your moments.