A new study from Receptional suggests that Google’s PageRank and the cost of an advertising campaign are particularly bad indicators of the effectiveness of a campaign. In fact, using Page Rank alone as an indicator of quality typically generates a worse return on investment than running a campaign at random.
The best indicator? Genre of content. Imagine that—relevance matters! More on the study, including a link to the full report (free; no registration required) is available here.
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)). We dive into what that really means.
We've partnered with WebPromo to bring you a transcript of their entire one-hour long Google Q&A, where its top three ranking signals were revealed.
Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients.
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