GoDaddy Woos the Ladies

Maybe it’s hoping to win back the women it’s alienated with its adolescent Super Bowl ad campaign. Whatever its motivations, GoDaddy has turned up the romantic music, lit the candles and spared no expense on the red roses in a special Valentine’s Day message it’s sent to customers via e-mail. Don’t know if their list is segmented by gender (or how they’d know this), but I’d say it’s a good move to try to woo the ladies. Those other ads certainly aren’t going to accomplish that objective.