InteractiveCorp’s unveiled a beta release of shopping search engine Pronto. Makes complete sense considering all of the e-commerce properties the company has under its roof. The most interesting aspects thus far:
It’s a downloadable application.
Merchants pay on an affilite-style cost-per-acquisition basis, rather than on CPC like other shopping engines.
Google spam update finished rolling out on October 8 after nearly two weeks, far longer than past spam updates, with heavy volatility reported on several dates.