DMA’s $5 Do-Not-Mail List

This has enraged me for years: the DMA charges consumers $5.00 to register online for its little-publicized do-not-snail-mail list (MPS).

Mailing your regrets to the DMA is free, however. What, some charity organization does all that data entry for them? Unlikely. They’re just trying to make it more difficult to get off those lists.

My memory was jogged by a program on NPR this weekend on the staggering costs of junk mail — not just environmental and financial, but also in terms of time wasted. One stat I recall from the show is the average American spends 8 months of their life opening and dealing with junk mail.

Want off for the New Year? Pony up $5 here, or part with a stamp and mail your deets to:

Mail Preference Service
Direct Marketing Association
PO Box 643
Carmel, NY 10512

There’s a mail-in registration form on the page cited above.

Want SEW higher in your Google results?Add as a preferred source

More in SEO

View more
SEO

Google Search Console adds multi-select device filter

Google Search Console now allows users to select multiple device types in the Performance report filter. Previously, users could select only one device at a time. The update follows a similar change to the country filter.