Eric Schmidt Lays Out Google’s Ten Golden Rules

Google CEO Eric Schmidt, along with co-author UC Berkeley professor Hal Varian,, has written: “Google’s Ten Golden Rules” for Newsweek on getting the most out of knowledge workers. Google’s 10 Golden Rules are:

  1. Hire by committee
  2. Cater to their every need
  3. Pack them in
  4. Make coordination easy
  5. Eat your own dog food
  6. Encourage creativity
  7. Strive to reach consensus
  8. Don’t be evil (Note: we knew it had to be there somewhere)
  9. Data drive decisions
  10. Communicate effectively

Obviously, the article has a bit of discussion about each rule. I’m going to take some time to analyze. More later. I also wouldn’t doubt that Danny and Chris will also share some thoughts later on. Thanks to Greg Linden for the news tip (Greg also has a few thoughts from previous posts that he includes).

I would love to read other search CEO’s share their golden rules. I wonder if Semel, Berkowitz, Gates/Ballmer, and even the leaders of smaller engines are already working on their lists. How do they compare.

TaggedEric Schmidt
Want SEW higher in your Google results?Add as a preferred source

More in Industry

View more
Analytics

Facebook Pulls Ahead of Google In Referral Traffic

Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.