Viral on TV

Viral video is rampant on the Web, but do the short clips make good TV? This Thursday Bravo will air “Outrageous and Contagious: Viral Video.” A half-hour compilation of the short clips circulating the Web.

I heard the broadcaster will call for viewers to send in their own videos, though for what purpose they haven’t said. While there’s enough viral content—branded and independent—floating on the Web to supply a Bravo series, it would be more appropriate if Bravo used the clips to create its own mini-viral site.