Search Engines and Reputation Management

Many companies cry foul when competitors or activists manage to get top search rankings with negative or false information about the company. Whining to the search engines usually isn’t an effective way to cope with this type of situation. Instead, try getting proactive by using alternative search marketing strategies, including blogs, press releases and other tools to counter the negative messages. A panel of experts at a recent Search Engine Strategies conference offered specific advice on how to do this, and guest writer Cat Seda covered the panel for today’s SearchDay article, Using Search for Public Relations & Reputation Management.