Word from Redmond that the MSN’s invitation only adCenter pilot that Danny blogged about on October 13th, was officially launched in the United States today. Again, it’s invite only at this point but you can apply for an invitation here. MSN will select participants in the program on a “rolling basis.” An intro to adCenter and more about the program here.
Want to discuss? Visit our Search Engine Watch Forums thread, MSN adCenter Pilot Program Notification.
When Bing Native Ads is made broadly available later this year, it will allow advertisers to target user intent data both in and out of search.
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.
Two of Bing's search products got makeovers this week. Bing Video has streamlined its look with a redesign from the ground up. And Bing News also got an updated look, with a more natural feel for reading headlines and trending stories.