Searching for a Good Forum

Forums, discussion groups and other online communities can be great sources of information, but the good ones can be hard to find, and time-consuming to monitor. None of the major search engines offer specialized tools to search specifically in forums, so you need to rely on more specialized tools to find what you need. In today’s SearchDay article, Finding Treasure in Boards and Forums, I talk about several of these forum-specific search tools and the unique features they offer.

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How to optimize your Instagram account for search engines

Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.

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An introduction to innovation in consumer search optimization

The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains