We did our first session on blogging and search back at our SES San Jose 2003 show, and it was a lonely affair. The audience was keen, but they were also sparse — maybe 30
or 40 people in all. The next year, we couldn’t find enough seats for the hundreds who turned up. Blogs had finally popped in the minds of more people as something to pay
attention to from a search marketing perspective.
RSS, Blogs & Search Marketing is the second run of a session we tried first with our New York
show, where it rated well.
On the eve of his SES Atlanta keynote, Bill Hunt chats with us about how the industry has evolved over the past 20 years, sharing his expert advice on successful search marketing.
