Having to use long, descriptive copy in your internal linking got you down for some reason? How
Image Links Can Help Build a Better User and Search Experience from Scottie Claiborne at Search Engine Guide looks at how using the ALT attribute for image that also link
may help.
ALT Attribute For Descriptive Image Linking
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SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.