Copywriting Makeover: Search Engine-Friendly Can
Also Mean Visitor-Friendly from Search Engine Guide gives you a before and after look at how copy was changed on a page to achive better search rankings yet remain
appealing to human visitors.
Case Study Of Copy Changes To Improve Rankings
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SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.