In his new “Search This” column, Kevin Ryan provides an excellent in-depth review of what was discussed at the iMedia Agency Summit in Amelia Island last week.
Ryan lists the following areas as “hot topics” of discussion:
- Google Bashing
- Advanced search targeting
- Desktops and fraud and standards, oh my!
- Insecticide for SEM
Kevin wonders if, “an ego check is in order for Google?”
“Everyone?s waiting to see what Microsoft will do next, and targeting seems to be the name of the game.”
“As the desktop space evolves, the tools used for desktop search will have a direct influence on the ones used for web search and ultimately the advertisements associated with them.”
“Will feature-rich search be all the rage, or will a simple search box (a.k.a. boring search) on a page do the trick?”