Espotting Plans Pay-Per-Call Service in the UK

Netimperative reports that pay-per-call advertising is coming soon to the United Kingdom via a planned service from Espotting. SEM firm Think UK has been hired to run the service. The article says that the new service will be available in the “coming months.”

Postscript: Espotting has denied any partnership or specific timing. More from Netimperative: Espotting denies pay-per-call link.

TaggedSEM

More in Mobile

View more
Mobile

Google’s ‘More Results’ button: a search marketer’s POV

Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities, writes Luke Richards.

Mobile

SEO strategies and keyword rankings: mobile versus desktop

Tracking your keywords on mobile and desktop is absolutely essential for both reporting accuracy and for supporting SEO strategies. Jessie Moore explains why you should separate your keyword strategies for each device, and shares quick tips for consideration