Mobile: Yahoo and Nokia Make a Deal
A brief story on the Netimperative site provides news of a deal between Yahoo and mobile phone/Smartphone maker Nokia.
According to the story, Yahoo Mobile services will soon come “pre-loaded” on several models of Nokia Smartphones. This means new Smartphone users are likely to first interact with Yahoo’s mobile services before possibly encountering services from other mobile search providers. In other words, get to the new user as soon as they turn on their phone for the first time. Remember, changing user behavior is a challenge. (-:
Nokia will also allow current owners of several models of Smartphones to download the Yahoo suite of services. Additional details in this news release.