Last week, ZoomInfo launched a people search engine, with profiles of more than 25 million people. If you have even a minimal presence on the web, it’s quite likely ZoomInfo has built a profile about you, which is free for anyone to see. The profiles contain information about your educational background, current and previous employers and other details. For a system that’s been built entirely using computers, the profiles seem remarkably complete in most cases.
Today’s SearchDay article, Searching for People with ZoomInfo, looks at ZoomInfo and the kinds of things that it reveals about people. A longer version for Search Engine Watch members describes how to create your own ZoomInfo profile, or edit or delete information in your existing profile, if the company has already created one about you.
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter to discover what topics they talked about and which content they consumed and shared.
The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command has quietly slipped away. A Google spokesperson said it was no longer a focus for Google moving forward.
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