User Experience and Search Engines: If Your Home Page Could Only Talk from Kim Krause Berg at
Search Engine Guide is a very witty write-up of what a poorly designed web site would say, if you do the wrong things from a usability and search friendliness standpoint.
If Your Site Could Talk, You’d Be Ashamed
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SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.