Gary spotted on Monday that MSN was offering query results via RSS. Yesterday, MSN made it official. RSS Feeds for Search Results from the site’s blog explains how this is an alpha feature for the beta MSN Search service and provides step-by-step instructions.
Right now, it’s clunky — involving you doing a search, then adding the &format=rss command to the end of your query string. The blog calls for suggestions. For a
start, adding a link or icon to the bottom of the search results page with the right command already embedded would be a big help.
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.
Two of Bing's search products got makeovers this week. Bing Video has streamlined its look with a redesign from the ground up. And Bing News also got an updated look, with a more natural feel for reading headlines and trending stories.
