Convergence: Yahoo! and Microsoft Announce Relationship

Yahoo! has announced in this news release that:

+ The “Best of Yahoo” (including My Yahoo! and Yahoo! Premium Video) will be available to consumers through Microsoft Windows XP Media Center Edition 2005.

Yahoo! today announced an agreement with Microsoft to extend Yahoo! services to Microsoft Windows XP Media Center Edition 2005, Microsoft’s version of the Windows operating system designed to provide all-in-one, digital entertainment experiences. Under the agreement, consumers will be able to access Yahoo! services optimized especially for the digital home environment. Yahoo! expects to deliver a variety of services and content over the course of the coming year via Microsoft Windows XP Media Center Edition 2005, with the first offerings being made available in the coming weeks.

Very interesting to see two of the “big guys” partnering on something. Also, worth noting the MS use of My Yahoo! versus the personalization that MSN currently offers.

+ The launch of the Yahoo! Digital Home Developer Program

The Yahoo! Digital Home Developer Program will allow consumer electronics companies and other software integrators to make Yahoo! content and services accessible to their Internet-enabled stereos, televisions and other home electronic devices.

TaggedMSN

More in Industry

View more
Industry

Paid Media Is the Future

Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.

Industry

Bing Gets Trendy With Video, News Redesigns

Two of Bing's search products got makeovers this week. Bing Video has streamlined its look with a redesign from the ground up. And Bing News also got an updated look, with a more natural feel for reading headlines and trending stories.