In Small Businesses May Benefit from Ego Surfing from Search Engine Guide, Jennifer Laycock looks at how
even small businesses need to be aware of how people may be searching for them by name. Do a little ego searching and make sure your reputation online is good. If not, she
offers some tips on fixing it. Jennifer was inspired by a recent USA Today article on the same topic but looking at how bigger business are ego searching and surfing to see
what people are saying about them: Some CEOs surf Web to see how they’re being portrayed
Ego Searching Is Good Business
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