If you’ve worked hard to get good search engine rankings, it’s understandable if you’re concerned about changing your site, even if it desperately needs a makeover.
You needn’t worry if you take the appropriate steps before and during a site relaunch. In today’s SearchDay article, Retaining Traffic after a Web Site Redesign, Grant Crowell covers a recent Search Engine Strategies panel that focused on the strategies and tactics for maintaining good standings in search engines after overhauling a top ranking web site.
How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar shed light on this dilemma.
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.