If you’ve concentrated your search marketing efforts in North America, you’re missing out on one of the largest and most developed markets in the world. But reaching out to Europe should be a considered move, taking into account the cultural differences and nuances of SEM that can help–or hinder–your efforts.
In today’s SearchDay article, Search Marketing in Europe, Patricia Hursh reports on a recent panel at Search Engine Strategies in San Jose, offering an account of what it takes to have a successful search marketing campaign in Europe.