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SEM Basics: A Guide for Webmasters and Search Engine Marketers
Search Engine Watch can help webmasters, search marketers, and other online marketers learn about search engine optimization (SEO) and search engine marketing (SEM). Below, we've highlighted some of the best stories on a range of topics.
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Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. Jul 26, 201010 Things You Need to Know to Get Started on Twitter
Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business. Jun 15, 2010How to Measure Success in an SEO Campaign
Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. Jun 7, 2010Highlights from the SEM Basics Archive
Google Buzz 101
For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it.Universal Search Optimization 101
Specific tips for optimizing videos, images, local search, news, shopping, or other rich content.Universal Search 101
Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success.E-mail Marketing 101
Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more.Content Syndication and RSS 101
Content syndication and RSS are powerful tools help you get out there and be heard on the social Web. Here's a primer of top techniques to start getting your content syndicated.Article Marketing 101
How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.Duplicate Content 101
What duplicate content is, how search engines deal with it, and how to avoid the pitfalls.Effective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.Video Search 101, Part 1
With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
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