Articles on How-to

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Press Releases Are Not an SEO Strategy

press-release

Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely. Press releases are for journalists, not consumers, and it's time that press release syndication should be stopped entirely. 0 Comments

Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns

ppc-turkey

Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday. Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year. 0 Comments

Justifying Your Spend – Getting SEO Buy-In

money-seo-spend

There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. At some point all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. 0 Comments

Holiday Season Link-Building

google-christmas

For those of you who didn’t do their Christmas link-building this summer, here are a couple of link bait ideas to help you catch up with the competition. If you haven't done so already, here are a couple of link bait ideas to help you catch up with the competition. 0 Comments

Are We Reaching the End of the Keyword Era?

end-of-keywords

This time, the humble keyword may actually be going by the wayside. And because of that, search marketing practitioners are going to need to develop a new set of skills to adapt. This time, the humble keyword may actually be going by the wayside, and search marketers will need to adapt. 0 Comments

Panda Audit 101: The Roadmap to Complete Panda Recovery

google-panda-logo

If you've seen a noticeable decrease in your site's traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it's time to consider a comprehensive Panda audit. If you've seen a decrease in your site's traffic or had your site fail to recover from a Penguin update, it's time for a comprehensive Panda audit. 0 Comments

Amazon Steps Further Into Search With Amazon Echo

voicerecognition

If you have a solid liberty of experiential content on your site, it will be many decades before Siri, Cortina, Google Now, or Amazon's Alexa poses any threat to your traffic. If you have a solid liberty of experiential content on your site, it will be many decades before Amazon's Alexa poses any threat to your traffic. 0 Comments

How Location Data Can Change Search

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Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results. 0 Comments

The Big Burden of Backlinks for Small Businesses

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Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet know that they should even review their links. Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. 0 Comments