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Google Buy Button – Is it Right for You?

google-shopping-bag

Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? 0 Comments

Can You Reavow Links You Have Previously Disavowed?

reavow

If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a long time and come back with a lower page ranking. 0 Comments

Concatenate: The Ultimate Excel Function for Managing PPC Campaigns

Concatenate Generate Display URLs

One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. 0 Comments

The Rise of Content Performance: The Search and Social Link

Search Social Yin Yang

Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. 0 Comments

Keywords on Mobile: Not Comparable to Desktop

Mobile Clicks Analytics

Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. 0 Comments

Are You Making These Three Silly SEO Mistakes?

seo things to avoid

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding their SEO. 0 Comments

How Your PPC Strategy Is Like Gardening

drip-irrigation-ppc

With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship. With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship. 0 Comments

The Importance of Listening to Google

listen-to-google

Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened. 0 Comments

Blogging and SEO: A Relationship It Pays to Nurture

blogging-and-seo

A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. 0 Comments

The Amazon Change Engine

amazon-search-dog

While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users. Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users. 0 Comments

Can Buying Installs Aid Organic App Ranking?

mobile-apps

In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not. It seems both Google Play and the iOS App Store love all your installs, paid or not. 0 Comments

Building Links to Your "About Us" Page

about-us

One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days. One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. 0 Comments

Is There Really a Battle Between SEO and PR?

seo-pr-battle

There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? Or will one eliminate the other and emerge dominant in digital marketing? There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? 0 Comments