Articles on How-to

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Hacking the Google Display Network for Insanely Low CPC

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Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments

Optimizing Your Brand Performance on Shopping Ads

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Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. 0 Comments

Google Analytics for SEO – Basic Cohort Analysis

Google Analytics

The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time. The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search. 0 Comments

Checklist: Launching a Site Redesign

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If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign. If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings. 0 Comments

Tracking the Evolution of Google Panda Updates – From Monthly to Tremors to Missing in Action

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Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates, what we can expect in 2015, and how it can impact business owners, webmasters, and SEOs. Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates and what we can expect in 2015. 0 Comments

PPC Budget Strategy 101

Budget

Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend. Here's how to simplify the components of driving more business. 0 Comments

Landing Page Conversion: Organic & Content Optimization

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Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing. Here's a look at some of the ways search marketers can convert traffic by understanding options, page-level metrics, and the importance of testing. 0 Comments

Spring Cleaning: A Quarterly PPC Checklist

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There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning. As we near the end of Q1 in March, it’s time to gear up for some PPC account spring cleaning. 0 Comments

How to Be Your SEO's Favorite Developer

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Whether you’re a programmer looking to get on your SEO’s good side or an SEO looking to drop a few hints to the programmer in your life, put these practices into action and everyone will be happier and more productive. If each of us as digital experts carefully consider the needs and goals of each player in the Web development process we’ll all achieve success together. 0 Comments

Translating Your Articles for Link-Building

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Some smart sites have discovered that their foreign peers love to reuse their content, especially when they make it easy by translating their articles for those sites. Some smart sites have discovered that their foreign peers love to reuse their content, especially when they make it easy by translating their articles. 0 Comments

A World Without Links?

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Over the last few years the sky, or at least the bottom line, has fallen for many websites and business owners as a result of major algorithmic changes. But that doesn’t necessarily mean pulling the rip cord on all things links. Recent commentary and studies have gotten people thinking about the future of links for SEO and whether their days as the top ranking factor are numbered. 0 Comments

Landing Page Lessons From Top PPC Advertisers

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You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. Still test to get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. 0 Comments

Link-Building Lessons You Can Learn From Your Inbox

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Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes. Search marketers trying to build links can learn a thing or two from the successful (or not so successful) email marketing campaigns that appear in their inboxes. 0 Comments