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Monitoring Site Changes for SEO

SEO Tips

Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking. Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking. 0 Comments

Are You Making These 4 Additional Silly SEO Mistakes?

seo things to avoid

Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. 0 Comments

How to be a Problem Solving SEO

Albert Einstein

Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. 0 Comments

Meet the Egyptian Repairman Who Outranked Google

egyptian-google-results

When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen? When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this happen? 0 Comments

4 Steps to Optimizing Local Search With Google

localization-global

Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business. 0 Comments

5 Recent Updates from Bing Ads You Need to Know About

Bing Ads

Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore. 0 Comments

Are Landing Pages Killing Your Conversion Rate?

kill-all-the-conversions-meme

Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates. Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates. 0 Comments

Beyond Links: Why Google Will Rank Facts in the Future

Google Logo

Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular. Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular. 0 Comments

How To Hire A Great Link Builder

linkbuilding-puzzle

Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience. Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots of past link building experience. 0 Comments

Linkophobia: Fear of Link-Building

Link Building Yes No Maybe

Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming. 0 Comments

Four Mobile Dos and Don'ts for SMBs

mobile-smb-commerce

As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. 0 Comments

Why a Professional Press Center Boosts Your Link Building Campaigns

press-pass

More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who might write about and link to your site. 0 Comments

Bing's App-Linking Tags Advance SEO

social-apps-mobile

Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments

A Marketer's Plea: Don't Be Afraid to Ask for Links

the-value-of-links

While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. 0 Comments