Microsoft has confirmed that it will acquire social network Yammer in a $1.2 billion cash transaction. The company said the deal, which is still pending approval from regulators, will add social networking features and support for the Office platform.
A billion-plus dollar deal between Microsoft and Yammer had been reported to be in the works earlier this month. Executives in Redmond have hailed the deal as an important addition to the company's collaboration and productivity offerings.
Yammer, which operates out of locations in San Francisco and London, develops social networking services focused on the business space. Microsoft said that when the transaction is completed, Yammer will be joining Microsoft's Office division.
The company plans to continue to offer the standalone Yammer social network as well as integrate the platform with Office, SharePoint and Skype.
"The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love," said Microsoft CEO Steve Ballmer. "Yammer adds a best-in-class enterprise social networking service to Microsoft's growing portfolio of complementary cloud services."
Rob Enderle, principal analyst with the Enderle Group, said while the deal will help Microsoft keep pace with competitors in adding and integrating social networking components, keeping Yammer in tact will be key.
"They needed a social (trendy) aspect to their business product sets which were starting to look old and uninteresting," Enderle said. "This will help with that image but if they want to improve their products they will likely have to assure they retain some of the key people from this and their record retaining folks like this isn’t great."
This article was originally published on V3.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!