Foursquare, the geolocation social network that started the whole "check-in" ball rolling, has hit 10 million users. To commemorate, they've released a very interesting infographic.
Highlights of Foursquare's Two-Year Journey
To celebrate reaching the immense 10 million mark, foursquare has released an infographic (because nothing says "huzzah" quite like an infographic!). You can check out the full-sized version of the graphic here.
Here are a few highlights from the graphic itself:
- There have been 4.7 million check-ins on "Main Street."
- The businesses with the most check-ins in their respective categories were: Target (retail), 7-Eleven (convenience stores), Old Navy (apparel), Bank of America (hot dog sta—er, banks), and Home Depot (home-related stores).
- For every one "ugh" shout (a message that gives both text and a moodlet), there are six "Yay!" shouts.
- Mike Bloomberg, the real Mayor of New York City, is also the foursquare mayor of the New York City Hall.
Foursquare's celebrations continued with the release of foursquare 3.2 for the iPhone, touting much faster check-ins, and today will formally announce a partnership with American Express "to offer discounts to cardholders when they check in on their cellphone at certain shops and restaurants."
Why Foursquare Thrives
Foursquare's 10 million mark is impressive for plenty of reasons, but one of the most major is that it had only one percent (100,000) the user base in August 2009; a 10,000 percent growth in under two years is enough to impress anyone, and it bodes well for the company's future.
Further, it seems to be the status quo. The company hit the 1 million mark in August 2010, meaning each year has seen 1,000 percent growth from the last. The current benchmark may just be the beginning, assuming that the "one million new users per month" growth achieved this year continues.
There are many reasons for foursquare's success, including the social nature of the app, easy accessibility on smartphones and tablets, the rise of the smartphone market itself, and the increasing local business involvement in geolocation marketing. While it's likely that the geolocation market will saturate in the coming months or years, by then foursquare may have grown to a point where its user base is competitive with that of Facebook and Twitter.
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