6 Ways to Make Your Website Faster, More Flexible
The SEO and e-commerce landscape is always changing. Reacting to those changes is a significant competitive advantage.
The SEO and e-commerce landscape is always changing. Reacting to those changes is a significant competitive advantage.
Many of us have experience with sites that can be slow to make changes on things as simple as title tags. This slowness causes more problems than you may even realize, and will be one major factor in the future of SEO and all of your e-commerce success.
Why it’s Important to be Fast
When I first started as a content manager many years ago, I greatly underestimated how much our web site was going to change. I asked for budget for a project, and my colleague and I were pretty sure that we would be set for a long time. Of course, now I realize a million changes were set to come.
The e-commerce and SEO landscape is always changing. Reacting to those changes is a significant competitive advantage.
How quickly did you get your Like button or Google Analytics’ new asynchronous tracking? How soon were you ready for the iPad? How quickly are you able to get A/B tests live, and how long after do you implement the winning pages?
Think about affiliates, for example. You may have affiliates that have driven significant revenue to your site because some of them can be so quick to adapt to new SEO, PPC, and other strategies. Or, consider the online-only competitors that came out of nowhere because they had better sites than the established leaders.
Long term, spending money on projects that will allow you to change your site quicker is a great investment. Your cart is going to be better? Great — but for how long? By the time you get it live, it’s out of date. Best practices are always changing, and quicker now than ever.
Where to Improve
You still need great content, good copywriting, good marketing ideas, and more to have a successful site. But everything you want to do with your online presence can be made better when you are fast and nimble. A fast, flexible site is more forgiving of bad decisions when good ones can be rolled out soon.
Save up to $250! Register now for SES Chicago 2010, the Leading Search & Social Marketing Event, taking place October 18-22! Early Bird rates expire Oct. 1!