When closing, ensure you can explain the benefit of your content to them as if you are writing it in an email subject line. A lot has been written, and spoken, about content distribution in recent months with most advice focusing on the technical...
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Sometimes there is cause to remove "bad content" from the search engines' indexes. There was little standardization to naming conventions of URLs and incorporated a URL rewrite to ensure consistency (which went along with our correcting the...
I'm not saying that these articles are in anyway poorly executed, or don't help both the blog hosting the content or the bloggers featured to gain more exposure, but the sheer volumes of these posts do mean that I will more than likely scroll past...
Strong authors who pass great Author Rank won't be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant. The techniques include receiving multiple content items from a corpus of...
He also does a lot of work and writing around schema.org and the semantic web. His markup is very simple – you could take the code from his page, replace it with your own content, and place it on your own about page.
Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.
SEO is an ongoing process and you want to keep your client engaged, so continuing to discover opportunities through the metrics and demonstrating that more content writing can be done will keep their investment top of mind and ongoing.
Writing articles and using the same content within boring press releases. A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content.
Alternatively, analyzing the various regions specific languages may prove interesting to you as it may help you choose whether you should be writing your site for a specific regional dictionary. Don't forget, you can also view any report in Google...
Eliminating Tension Between Content Writing And Web Design Ensure design and content match and complement each other. SEO and content is a core part of the design and build process. These factors include modern design and content, usability and...
If your site isn't a resource, you need to provide unique content. Does the content use proper spelling and grammar? Can you contribute unique content? Is there steady content on the site? Don't try to sneak crappy, irrelevant anchor text in your...
Don't pin Flash content in your banners. It's easy to overlook the job of writing the descriptions that go along with the images. Always accurately depict the video content in the titles, descriptions, and tags.
In general, you won't become famous for writing a new article on "mortage tips": Sharing your published content through your social channels can provide a beautiful virtuous circle like this one: Major media/blog sites are always hungry for content.
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. Content Repurposing Best Practices As you can see, content repurposing is touted by many content marketers but...
Intent to content) His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at how SEO is dead (once again!
The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Now that may or may not be true or anecdotal, but it did make me think...
Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. Writing something up ahead of time means a better shot of getting it published. Group interviews: If you use group interviews in your content marketing...
Content development is not just writing copy – it's also content management, SEO, and social integration. We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins.
Even in this age of quality content management systems, the need for technical SEO remains. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
