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Content Writing

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    In this way, by writing great content you give yourself a powerful customer retention tool. By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Analyze the content on your site - could it do with re-writing? Check for any duplicate content Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of URL issues...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    In social media, make it a point to keep that happy tone in the writing, taking advantage of the emojis when appropriate to help carry across the love. Yes we know…content is king. Create Content That Helps the Customer

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can create outstanding content, people are more likely to be intrigued - that means they visit your site and hopefully start to read/subscribe to your content. If it’s positive, then the site is worth revisiting for future content as it’s a...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...