Intent to content) His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at how SEO is dead (once again!
The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Now that may or may not be true or anecdotal, but it did make me think...
Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. Writing something up ahead of time means a better shot of getting it published. Group interviews: If you use group interviews in your content marketing...
Content development is not just writing copy – it's also content management, SEO, and social integration. We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins.
Even in this age of quality content management systems, the need for technical SEO remains. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. One great option for content creators is to become a "reporter" on Help a Reporter Out (HARO).
I think there's a revolution about to happen where people are no longer gonna listen to gatekeepers, no longer try to just suck up to gatekeepers and will just take control of their careers, their writing careers, and just write and publish by...
So Which SEO Site Really Has the Best Content? But have you ever thought which of those sites statistically provides the best content? I wanted to know which industry sites had most frequently posted content I felt was worthy of starring.
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
A searcher intent to site content engagement scenario I call "CRED". My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content.
Lesson 2: Don't put off developing a content strategy, social strategy, and link building plan. Great content and a strong social strategy can go a long way to developing a natural, well-balanced link profile.
Note that rich anchor text to other content that is a source is a very different matter. There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the...
Yoast’s WordPress plugins also provide some basic help optimizing your content as you're writing for your blog. Another example of significant and positive impact of writing SEO friendly content on search engine results is eBeanstalk.com.
Folks are weary and leery of cold outreach for content "your audience will find useful. Group interviews are one of my favorite content assets because: And, as often is the case, just creating a piece of great content isn't enough of an incentive.
And it is vital for content marketing. Furthermore, thin content placed in low-authority article directories does not bring strong results. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or...
As of this writing, they include: You may also subscribe to a monthly round-up of the most popular content via the email Think Letter, join the conversation on the Think With Google Google+ page and follow Think With Google on Twitter.
Focus more on the different cultures in a region when you’re localizing content and strategizing. In some areas, simply having good content is enough to get you results. In many of these cases you may be able to leverage existing in-country...
On a more advanced level, if you find an industry authority site that has some great content, you can follow the authors, wait until one writes an article of interest and where you have additional information or a differing opinion, write a solid...
Not writing the content of the website in a geo-centric manner. When content, including images and video, is organized and optimized to serve the visitor, conversion is more likely. Both design and content directly impacts the ability of the...
Adding trust symbols, such as “as seen in” logos for pubs where your writing has appeared, or where your website has been featured or written about, goes a long way in boosting the credibility of your site and your content.
