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  1. 5 Rules to Effectively Use Press Releases for Links

    The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Now that may or may not be true or anecdotal, but it did make me think...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. Writing something up ahead of time means a better shot of getting it published. Group interviews: If you use group interviews in your content marketing...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    I think there's a revolution about to happen where people are no longer gonna listen to gatekeepers, no longer try to just suck up to gatekeepers and will just take control of their careers, their writing careers, and just write and publish by...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    Note that rich anchor text to other content that is a source is a very different matter. There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the...

  5. The Synergy & Benefits of Optimizing Content as You Write

    Yoast’s WordPress plugins also provide some basic help optimizing your content as you're writing for your blog. Another example of significant and positive impact of writing SEO friendly content on search engine results is eBeanstalk.com.

  6. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Focus more on the different cultures in a region when you’re localizing content and strategizing. In some areas, simply having good content is enough to get you results. In many of these cases you may be able to leverage existing in-country...