SES Chicago 2010, August 16-20
SearchDay is our free daily e-mail summarizing the day's search marketing news.

Reach Holiday Shoppers Penny-Wise and Pound-Wiser

SEARCH ADVERTISING
To do better in search this holiday season, marketers need to spend less on search. Here's why.

Facebook Places: Fit for Local Search or Hype Incarnate?

LOCAL & MOBILE SEARCH
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"?

Small Business and Search: Where's the Return? (Part 2)

SMB SEARCH MARKETING
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.

Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying

PROMOTION & LINK BUILDING
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder.

Yedda Is Now AOL Answers

NEWS:
The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers.

AP Stops Fighting Bloggers, Plans To Credit Them As News Source

NEWS: Blogging
Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP ...

Anti Retargeting Campaign Strikes At Google In Time Square

NEWS: Google | retargeting
Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt ...

YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear

NEWS: YouTube
If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not ...

Social Sharing Architecture on Ping, Apple's Music Social Network

NEWS: Apple | Music | Social network
Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today?

Experian Hitwise Has Launched Two Major Search Products

NEWS: Stats: Hitwise | Experian Hitwise
At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so ...
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Search Marketing Director
Red Ventures Charlotte, United States

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DIRECTOR SEARCH MARKETING Job
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