This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner. Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. 0 Comments
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease. If sites have large interstitials in place, they will no longer be considered as mobile friendly and therefore could receive a penalty. 0 Comments
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated tracking codes and libraries, you’re going to miss out. This year Google announced that the transfer of properties from Classic to Universal Analytics is complete. 0 Comments
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can assume it has a lot of click data to play around with on page one but much less after that point. Most CTR studies (that I’m aware of) show the overwhelming majority of clicks on organic listings landing on positions 1-10 (or 1-11) 0 Comments
There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression. Here are a bunch of things to consider when publishing your next piece of content, to do a better job of getting your existing and prospective audience on the hook. 0 Comments
DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more than privacy to lure people from Google. DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more than privacy to lure people from Google. 0 Comments
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO. I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO. 0 Comments
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be someone trying to ruin your plans for total SERP domination MUHAHAHAHAHAHAHA MINE ALL MINE!!! 0 Comments
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? Here are some actual, non-correlated, social media and SEO elements to concentrate on 0 Comments
So what have we got going on in 2016? More of the same, some innovative new techniques, and one or two surprises, as well as a whole bunch of things that should have been jettisoned by now. My great hope is that more designers will move towards user experience and data, and away from gut feel. 0 Comments
One business took a pretty interesting approach to this year’s Black Friday shopping extravaganza, and it might just signal a big shift in the way that businesses interact with and market to their customers. Has the slow demise of Black Friday already begun? 0 Comments
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic that you’d otherwise get for free? I’ve never really bought into the idea of doing this, but there are some very good reasons for buying branded ads. 0 Comments
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug. Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. 0 Comments
The retailer has seen positive results from its retargeting campaigns, but earlier this year it decided to trial the use of programmatic across the entire purchase funnel. This is an overview of how AllSaints and Sociomantic Labs undertook the task and the results it achieved. 0 Comments
It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. Here are the top searches from 2015... Bing says we’re done collating stuff in 2015, and now’s the time to rank it all in order. 0 Comments
Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create segments. There are a number of ways to use segments, here are some suggestions... 0 Comments
We’ve launched a brand new search event, Connect, taking place on the beach this Feb 4-5 at the Ritz-Carlton Key Biscayne in Miami. Search Engine Watch has some exciting news… 0 Comments
Here are all the image sizes you need to optimize your social profiles for Twitter, Facebook, Pinterest, YouTube and more... Welcome to our guide to the various image sizes you need to optimise your various social channels 0 Comments
Reviews are a massive part of the web now, and an absolute essential for online retailers. If you want a prominent position in the local SERPs, you need user reviews. 0 Comments
An article from Intercom’s Ben McRedmond about growth hacking has been doing the rounds over the past week or so. In data we trust! 0 Comments
What seems like quite a straightforward and possibly ridiculous question is meant as a 'gut-check that shouldn’t just be identified only once by an organization, but periodically over time. Ask yourself, what are your site objectives? What do you want site users to do? 0 Comments
Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual sales occurring during these couple of weeks. Although Thanksgiving has passed and the holiday rush is upon us, it's not too late to get your site ready for the influx and hopefully increase sales. 0 Comments
Join us as we set our 'out of office' till Monday 30 November and find the roomiest pair of sweatpants in our wardrobe. Have an awesome few days wherever you are or whatever you’re doing 0 Comments
Using Google Trends data, here's a look into what the most popular traditions are and find out just how much things have changed since 1621. Thanksgiving Day is among other things, dedicated to friends, family and (over) indulgence. 0 Comments
A mobile-friendly site (or app) is not an end; it is a means to that end. The DNA of a successful mobile web strategy 0 Comments
