SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges.
European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators say the deal is a positive step forward in addressing the concerns they also have with the firm.
Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point.
The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. This key data compares you to your competitors in the auction.
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO.
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a different matter. This post examines each of the examples of link schemes provided by Google.
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another record-breaking month with nearly 9.5 billion views, representing 1 in 5 videos viewed online that month.
It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012.
Hours before its IPO, Facebook was hit with a $15 billion lawsuit, alleging that the social network knowingly infringed on user privacy when it used browser cookies to track activity. The suit included more than 20 complainants.
Google Chrome overtook Microsoft's Internet Explorer to become the world's most popular web browser for a full week for the first time in its history. Chrome enjoyed a week-long surge in use between May 14 and 20, according to StatCounter.
Yahoo holds a 40 percent stake in Alibaba, but will be able to reduce this by half. The deal also includes provision for a share buy-back plan for Yahoo and a potential IPO by Alibaba. Sale proceeds will be returned to Yahoo shareholders.
Google has confirmed that Chinese authorities have approved its $12.5 billion acquisition of Motorola. The deal is expected to be closed by this Wednesday, with the requirement that the Android system remain free and open to use for five years.
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries.
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not to release information confirming or denying if they have a relationship with Google.
