Search Engine Marketing, Search Engine Optimization (SEO) and Paid Search Advertising (PPC)

SearchDay is our free daily e-mail summarizing the day's search marketing news. See example.

Reach Holiday Shoppers Penny-Wise and Pound-Wiser by Paul Burani

SEARCH ADVERTISING
To do better in search this holiday season, marketers need to spend less on search. Here's why. - Sep 3, 2010

Facebook Places: Fit for Local Search or Hype Incarnate? by Michael Boland

LOCAL & MOBILE SEARCH
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? - Sep 3, 2010

Small Business and Search: Where's the Return? (Part 2) by Rob Chant

SMB SEARCH MARKETING
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. - Sep 3, 2010

Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying by Garrett French

PROMOTION & LINK BUILDING
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. - Sep 2, 2010

Yedda Is Now AOL Answers by Frank Watson

NEWS:
The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to Answer.com, Yahoo Answers and Ask Answers. - Sep 3, 2010

AP Stops Fighting Bloggers, Plans To Credit Them As News Source by Frank Watson

NEWS: Blogging
Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP ... - Sep 3, 2010

Anti Retargeting Campaign Strikes At Google In Time Square by Frank Watson

NEWS: Google | retargeting
Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt ... - Sep 3, 2010

YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear by Jonathan Allen

NEWS: YouTube
If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not ... - Sep 2, 2010

Social Sharing Architecture on Ping, Apple's Music Social Network by Jonathan Allen

NEWS: Apple | Music | Social network
Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today? - Sep 1, 2010

Experian Hitwise Has Launched Two Major Search Products by Greg Jarboe

NEWS: Stats: Hitwise | Experian Hitwise
At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so ... - Sep 1, 2010

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