Search Engine Watch

SEO News
  1. SES London 2012 – Day 2 Coverage #SESLondon

    Day 2 of SES London 2012 has come to a close. The day, much like Day 1, was packed full of great tips and strategies on SEO tools and metrics, PPC architecture, and more. Here's a roundup of today's live blogging and coverage of SES London 2012.

  2. Google’s Patent Battle With Microsoft & Apple Escalates

    Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google's tacit backing. This follows a similar filing by Apple demanding EC intervention.

  3. Track & Segment Your Way to More Accurate Bounce Rates

    In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics.

  4. LinkedIn Advertising Tips For Beginners

    With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.

  5. How to Focus Your PPC Analysis & Optimization

    With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics.

  6. Wavy Google Logo Honors Heinrich Hertz

    The wavy blue, red, yellow, and green logo on Google’s homepage today is in honor of Heinrich Rudolph Hertz. The German physicist, who was instrumental in the discovery of electromagnetic and radio waves, was born on this date 155 years ago.

  7. Google Enhances Ad Sitelinks

    Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.

  8. Google Forecloses on Mortgage Comparison

    Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is also gone from the Google Advisor site.

  9. SES London 2012 – Day 1 Coverage #SESLondon

    Avinash Kaushik’s keynote kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link building, and more. Here's a roundup of today's live blogging and coverage of SES London 2011.

  10. Yandex Adds Social Search Results, Partners With Twitter

    Russia’s top search engine Yandex has made two big moves on the social search front. In addition to incorporating content from popular social networks into its search results, Yandex has partnered with Twitter to make tweets searchable in real time.

  11. The Power of Positive PPC Ads and Attitude

    When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It’s the subtleties of mental images and emotional associations that determine winning and losing PPC ads.

  12. 4 Foundational Secrets to Effective PPC Advertising

    As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you get the right message to the right people at the right time in a way that sets you apart from your competition?

  13. New Killer Facebook Broad Targeting Options

    Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick, easy, and practically painless options are great for local business and big business alike.

  14. Enterprise SEO: 4 Trends to Watch in 2012

    In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need for social and Google+ strategies; and domain authority will remain the heavyweight champion.

  15. Google Accused of Tracking Safari Users

    A report says Google was ignoring settings on Safari intended to block tracking tools. Google platforms were reportedly able to log user activity on both the OS X and iOS versions of the browser. Google says the report "mischaracterizes" the issue.