Latest SEW stories

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Google Trash Can Recovers Your Deleted Analytics

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder. A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. 0 Comments

Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

YP Data Helps National Brands Go Local

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YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa. YP is using search data to deliver real-time, cross-device ads based on local search history. 0 Comments

Analyzing AdWords With Analytics Treemaps

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The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places. The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places. 0 Comments

Back to Basics – Goal Reports in Google Analytics

Google Analytics

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better. 0 Comments

Using AdWords Scripts for PPC Campaign Management

PPC

Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to use them to their fullest potential. Few understand the power of AdWords scripts, and even fewer use them to capacity. So here's a look at how to use them to their fullest potential. 0 Comments

SEO Advice for the SMB

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There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do? There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do? 0 Comments

5 SEO Myths to Forget in 2015

Myth vs Reality

Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have been said, they bear repeating. Let’s get 2015 started on the right foot. The industry is running on some bad myths right now and though most have been said, they bear repeating. 0 Comments