Search Engine Watch

SEO News
  1. Google Analytics Admin Panel Gets a Redesign

    Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and profile.

  2. #Facebook #Hashtags #FTW?

    Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.

  3. Google Doubletalk and the Three Bears

    Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking.

  4. Local Link Building: An Easy Win

    Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.

  5. Twitter Offers Free Analytics For All Users

    The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.

  6. Financial Services PPC Ad Copy Breakdown [Study]

    A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.

  7. Google Buys Navigation App Waze for $1 Billion

    Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.

  8. Why Social Media Listening is Important for Brands

    Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue and sales? Here are some real cases that illustrate why you should be listening to your audience on social media.

  9. Is Online Privacy a Pipe Dream?

    Remember years ago when the first noises were being made about protecting your data online, a lot of naysayers would respond "If you're not doing anything wrong, you have nothing to be afraid of"? Keep tellin' yourself that, pilgrim!