Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach.
Day 2 of SES London 2012 has come to a close. The day, much like Day 1, was packed full of great tips and strategies on SEO tools and metrics, PPC architecture, and more. Here's a roundup of today's live blogging and coverage of SES London 2012.
Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its industry standard patents, with Google's tacit backing. This follows a similar filing by Apple demanding EC intervention.
In analytics, there are two truths about bounce rates: if you aren’t tagging your downloads or on-page events correctly, you could be missing out on the full picture; and segmentation is everything – it helps you discern "good" from "bad" metrics.
With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips on how to set up your account, create your first LinkedIn ad, target your ad, and set your budget.
With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics.
The wavy blue, red, yellow, and green logo on Google’s homepage today is in honor of Heinrich Rudolph Hertz. The German physicist, who was instrumental in the discovery of electromagnetic and radio waves, was born on this date 155 years ago.
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.
Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went offline earlier this month. Mortgage comparison search is also gone from the Google Advisor site.
Avinash Kaushik’s keynote kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link building, and more. Here's a roundup of today's live blogging and coverage of SES London 2011.
Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious conflict, with billions of advertising dollars at stake as search and social converge.
Russia’s top search engine Yandex has made two big moves on the social search front. In addition to incorporating content from popular social networks into its search results, Yandex has partnered with Twitter to make tweets searchable in real time.
Microsoft accused Google of circumventing Internet Explorer user settings in a blog post Monday but forgot to mention this information was released two days ago and also named Facebook as a culprit. Google quickly sent out a rebuttal.
When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It’s the subtleties of mental images and emotional associations that determine winning and losing PPC ads.
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you get the right message to the right people at the right time in a way that sets you apart from your competition?
Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car, these quick, easy, and practically painless options are great for local business and big business alike.
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand Apple's data sources and explore the causality between Yelp reviews and listing position.
In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need for social and Google+ strategies; and domain authority will remain the heavyweight champion.
A report says Google was ignoring settings on Safari intended to block tracking tools. Google platforms were reportedly able to log user activity on both the OS X and iOS versions of the browser. Google says the report "mischaracterizes" the issue.
The Federal Trade Commission has released the results of a report complaining that mobile applications for children lack privacy policies and disclosure. Apps specifically marketed to children were evaluated in the App Store and Android Marketplace.
