Latest SEW stories

Hacking the Google Display Network for Insanely Low CPC

cost-per-click-low

Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments

Optimizing Your Brand Performance on Shopping Ads

optimization-shopping-campaigns

Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. 0 Comments

Bing's Unified Device Targeting Arrives

Bing Ads

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. 0 Comments

Google Analytics for SEO – Basic Cohort Analysis

Google Analytics

The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time. The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search. 0 Comments

Yahoo's Search Share on the Decline

Google Bing Yahoo logos

After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. 0 Comments

Checklist: Launching a Site Redesign

site-move-checklist

If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings during a site redesign. If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and losses in rankings. 0 Comments

Google Simplifies Top Movers Report, Autofill on Mobile

Let Me Google That For You

Improving Google for both advertisers and regular users, the search giant released a simplified top movers' report, as well as an update on Chrome's autofill feature. Improving Google for both advertising and regular users, the search giant released a simplified top movers' report, as well as an update on Chrome's autofill feature. 0 Comments

Tracking the Evolution of Google Panda Updates – From Monthly to Tremors to Missing in Action

google-panda-evolution

Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates, what we can expect in 2015, and how it can impact business owners, webmasters, and SEOs. Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates and what we can expect in 2015. 0 Comments

PPC Budget Strategy 101

Budget

Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend. Here's how to simplify the components of driving more business. 0 Comments

Landing Page Conversion: Organic & Content Optimization

landing-page-conversion

Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing. Here's a look at some of the ways search marketers can convert traffic by understanding options, page-level metrics, and the importance of testing. 0 Comments

SXSW 2015: Shazam Partners With Brands to Simplify Search

shazam-mobile

Shazam's chief product officer, Daniel Danker, spoke with SEW's sister publication ClickZ at South by Southwest about a new feature on the brand's app that will use images and audio for search. Shazam's CPO spoke with SEW's sister publication ClickZ at SXSW about a new feature on the brand's app that will use images and audio for search. 0 Comments