Latest SEW stories

Yelp

Does Yelp Really Matter?

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? 0 Comments

Why Search Was Instrumental in the Growth of Taco Bell's App

taco-bell-store

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads. 0 Comments

Click-to-Call and the Big Data Gap

click-to-call

Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising. Typical analytics tools may not give marketers enough visibility into $4 billion that is spent on mobile search advertising. 0 Comments

Spotlight On: Yelp's Rosie Akenhead

Yelp

Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. Yelp's manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist. 0 Comments

Mobile Responsive Sites Boost Search Rankings for SMBs

responsive-design

While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both clicks and rank. While most SMBs know that mobile responsive sites boost Google rankings, many don't know pain points in mobile search could cost both clicks and rank. 0 Comments

Enhance Your Local SEO Strategy With Google+ Local

google-plus-local

Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local? Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. 0 Comments

Wearables to Heighten Demand for Local Search: Prepare Now!

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The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities. 0 Comments

Is Link-Building Dead?

link-building-wanted-poster

Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link-building in the SEO community. Is it OK to ask a webmaster to link to me? Or is that an unnatural link? 0 Comments

5 PPC Settings That Can Sabotage Success

Success

When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms. 0 Comments

5 Mobile Tips to Keep You at the Top of the Rankings

localmobilesearch

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. 0 Comments

Social and SEO Work Better Together

Social Media Sharing

While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. 0 Comments

Online to Offline: The Next Generation of Search

online-to-offline

Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. Mobile phones are increasingly the bridge between search and in-store or over-the-phone purchases, but campaign analysis tools have not closed the loop. 0 Comments