Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should be on every community manager’s iPhone (or iPad).
Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time reiterating the rapid-fire changes at Google and explaining their evolutionary motivations over the past year.
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads related to" notation appears for certain search queries. A similar test appeared last year but was never fully rolled out.
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by digital marketing intelligence firm AdGooroo.
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy of a link builder with just five questions.
Using popular questions to fuel content ideation is one way to unearth keyword ideas. So where and how do you find popular questions for your niche to build content around? Here are some ideas, which range from pedestrian to more advanced tactics.
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per click, can provide valuable insights that help you optimize to variances throughout the day and respond to consumer demand.
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being filtered out of users social bubbles of influence and becoming prone to unintentional information isolation.
Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks, and then share them. The Google Doodle is in honor of the 78th birthday of electronic music pioneer Bob Moog.
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges.
European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators say the deal is a positive step forward in addressing the concerns they also have with the firm.
Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point.
The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser who is your competitor in that auction. This key data compares you to your competitors in the auction.
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is also an examination into why small businesses are completely at a loss as to what constitutes “ethical” SEO.
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a different matter. This post examines each of the examples of link schemes provided by Google.
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one eventually anointed the Instagram of video? Here’s what we can learn by examining the online buzz and search data.
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another record-breaking month with nearly 9.5 billion views, representing 1 in 5 videos viewed online that month.
It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000 technology grant for his school, and a Chromebook as the winner of Doodle 4 Google 2012.
Hours before its IPO, Facebook was hit with a $15 billion lawsuit, alleging that the social network knowingly infringed on user privacy when it used browser cookies to track activity. The suit included more than 20 complainants.
