The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content.
A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators.
Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement.
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here's how to tune your content to attract links during all the separate phases of the life cycle of your products.
SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives.
Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine. Follow these step-by-step instructions to set up your business with Bing Places.
Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the new carousel that was recently launched. Find out where people clicked and why.
Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and contests, but the data suggests these fans are not worth as much to a brand in the long run.
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review – 60 percent read between two and six online reviews to help form an opinion, according to a new BrightLocal survey.
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together.
If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to dump time, energy, money, and general resources into it if the site's underdeveloped, lacks content, or is simply outdated.
It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible.
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses.
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
We've all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.
A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve.
How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe.
Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content.
