New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity.
A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com.
Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing, writing about, talking about, and publishing.
Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own forehead.
There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real way.
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.
Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links.
The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC.
There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it.
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.
Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June 6.
Google is bringing its Now predictive search platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Users will be able to access Now through the Search app itself.
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search engine. Could this logo soon become Bing's logo?
Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click on Bing's first organic result. If you don't find what you're looking for, Bing may show 12 or 14 results after an unsuccessful search.
Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here's how to hone in on and assess your content, see if it's indexed, and clean it up.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions.
One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week.
