As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines.
Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours.
Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it broke 3 million searches for the first time. That is nearly double its pre-PRISM daily search totals.
Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Some wonder why sponsored results are targeted because advertisers experience good ROI.
Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing grew to 17.4 percent in May, a significant increase from its 15.4 percent search market share in May 2012.
Using stock photography versus original photography won't cause any negative impact on your site's search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings.
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience.
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings.
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. EMarketer said Google is on pace to set a new record after more than tripling its mobile revenues in 2012.
Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel, but it should also go a long way to helping users visualize the settings for an account, property and profile.
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions.
SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives, because that transparency shows what is truly working, rather than managing based on "feelings."
Text reminders, polls and surveys, sweepstakes, push notifications, social integration, and loyalty and membership programs are six mobile tactics to help you stay connected with your customers to generate and maintain customer love.
Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking.
Technology is changing the way users are searching and interacting with technology. Bing Ads Evangelist John Gagnon shares some unique patterns, strategies and techniques that can help you interpret big data to make smarter marketing decisions.
Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
