SES Chicago - December 7-11, 2009

Marketing Tactics vs. Social Media Strategy by Liana Evans

SEW EXPERTS: SOCIAL MEDIA MARKETING
Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? - Nov 23, 2009

Measuring Success 101, Part 1 by Ron Jones

SEW EXPERTS: SEM 101
Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. - Nov 23, 2009

Frugal Is the New Black by Joshua Palau

SEW EXPERTS: OUTSOURCED
The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. - Nov 20, 2009

SEO Tools -- Worth the Time and Money? by Chris Boggs

SEW EXPERTS: SEM CROSSFIRE
An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. - Nov 20, 2009

If you aren't at SES Berlin, go to SES Chicago for 11 topics breaking by Greg Jarboe

NEWS: SEM Industry: Events | SEM Industry: Trade Shows | 11 topics breaking
Search Engine Strategies Berlin is being held this week at the Crowne Plaza Berlin City Centre, and SES Chicago 2009 gets underway in two weeks at the Hilton Chicago. During the past 10 weeks, I've shared 10 important reasons for going ... - Nov 23, 2009

Shaking My Head at Steve Ballmer... by Nathania Johnson

NEWS: Microsoft: Bing | bing | mark cuban
Last week, I was shaking my head at Mark Cuban. He suggested that Microsoft pay online publishers to de-index their sites from Google. Presumably, then Bing could go out there and say "Hey, search us to find the Wall Street ... - Nov 23, 2009

Google News Updates Mobile Site for iPhone, Android, and Palm Pre by Nathania Johnson

NEWS: Google: Mobile | Google: News | android
Google has made some enhancements to its mobile news site. The updates are just for the iPhone, Android, and Palm Pre. The look and feel is pretty much the same. What's new is more stories, sources, and images. A new ... - Nov 20, 2009

Yahoo! Adds Tweets, Breaking News to News Shortcut by Nathania Johnson

NEWS: Yahoo: News | Yahoo: Web Search | breaking news
After announcements from Google and Bing about incorporating Twitter into their search results, Yahoo! is throwing hopping on the real-time results news bandwagon. Yahoo!'s Twitter integration is part of a new update when the News Shortcut is implemented in the ... - Nov 20, 2009

Twitter Consults the Ghost of Fred Berry for New Status Prompt by Nathania Johnson

NEWS: Twitter | social media | social networking
Twitter has announced that the question that appears in the status update box will no longer be "What are you doing?" Now, it will be "What's happening?" My immediate reaction was this (and I wasn't the only one): - Nov 20, 2009

Google Tests Permanent Sidebar for Results, Blue Submit Buttons for Homepage by Nathania Johnson

NEWS: Google: Home Page | Google: Web Search | google
Lately, Google is experimenting more than Sheldon Cooper on their homepage - and now, also on their search results. They're testing a permanent left sidebar in their search results, which would turn the results into three columns: new sidebar, organic results, ... - Nov 20, 2009
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