Latest SEW stories

4 Red Flags When Hearing a PPC Agency Pitch

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Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. 0 Comments

Bing Tests Emoji Keyboard

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Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard. Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard. 0 Comments

How Do You Rank on Google?

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Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

The New Media Meritocracy

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Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. 0 Comments

5 Modern-Day Alternatives to Link Building

Lots of Links

Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." 0 Comments

Google Given Right to Appeal in Safari Cookies Case

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The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser. The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser. 0 Comments

How Your Content Strategy Should Affect Your SEO Expectations

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Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. 0 Comments

3 Steps to Kill Your PPC Ad Writer’s Block Right Now

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Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's block hurts their ad-creating process. Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's block hurts their ad-creating process. 0 Comments

Yelp Earnings Report Shows Strength In Mobile Search

Yelp

Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22 percent growth in mobile monthly visitors. Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by the 22 percent growth in mobile monthly visitors. 0 Comments

Search Ads to Target App Downloaders

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Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play. Starting today, Google AdWords advertisers can run Search app install campaigns to capture people's attention as they search for apps in Google Play. 0 Comments

Fixing Other People's 404s for Link Building

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Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate. 0 Comments

YP Product Centralizes Advertising Experience

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Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity. Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity. 0 Comments

How The Google Display Network Boosts Search PPC Performance: A Case Study

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Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. 0 Comments

Mobile Testing: Case Studies and Findings

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Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. 0 Comments

5 Ways to Make Your Small Business Rock the Web

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If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews. 0 Comments

Are You Tracking the Most Important PPC Stats?

PPC

Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics. 0 Comments