Latest SEW stories

Flexibility Is Key for SEOs [#CZLNY]

hilton-ny

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. "SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry. 0 Comments

5 New Types of Content for the Future of Marketing

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Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their existing search campaigns. Every search marketer knows that a good SEO strategy rests on the strength of its content. 0 Comments

Natural Links – What Are They, Really?

natural-links

Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is how can we get links that matter? Links are often referred to as real, organic, or "natural," but the question is how can we get links that matter? 0 Comments

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

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In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." 0 Comments

Hacking the Google Display Network for Insanely Low CPC

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Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments

Optimizing Your Brand Performance on Shopping Ads

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Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. 0 Comments

Bing's Unified Device Targeting Arrives

Bing Ads

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. 0 Comments

Google Analytics for SEO – Basic Cohort Analysis

Google Analytics

The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time. The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search. 0 Comments

Yahoo's Search Share on the Decline

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After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. 0 Comments