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SES New York 2010, March 22-26
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Mobile & Location: Checking in on the Latest by Michael Boland

LOCAL & MOBILE SEARCH
Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search. - Mar 19, 2010

Boost PPC Performance With Google Conversion Optimizer by Melissa Mackey

SEARCH ADVERTISING
Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance. - Mar 18, 2010

Paid Search Freakonomics: Finding and Ostracizing Losers by Alex Cohen

SEARCH ADVERTISING
Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. - Mar 17, 2010

Managing Global Web Sites by Bill Hunt

INTERNATIONAL SEARCH
Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively manage global search programs and see them succeed. - Mar 17, 2010

Search as Synapse: Twitter search API will transform trending topics by Jonathan Allen

NEWS:
Mashable reports that Twitter has announced an update of it's search API via the Twitter API announcements group on Google. - Mar 19, 2010

Leftovers: 13 Updates to Read While Your Brackets are Being Busted by Nathania Johnson

NEWS: AOL | Android | Buzz
If your NCAA March Madness brackets are as messed up as mine, you'll need a distraction this weekend. - Mar 19, 2010

List of Some Social Events During SES NY by Frank Watson

NEWS:
Okay this list is not definitive and anyone not here should add a link to their party/gathering in the comments. SES NY is one of the major events of the search year, so I hope many of you are attending. ... - Mar 19, 2010

If Google China is Done by April 10, Then Why are They Still Hiring? by Nathania Johnson

NEWS: Google | china | google
Mixed messages from the search giant. - Mar 19, 2010

For Media Sites, Facebook Referrals are More Likely to Return by Nathania Johnson

NEWS: Google: News | facebook | google news
Google News is worse than average for sticky traffic. - Mar 19, 2010

The Most Awesome SES NY Preparatory Guide by Nathania Johnson

NEWS: SEM Industry: Events | SEM Industry: Trade Shows | ses
What to know before you go. - Mar 19, 2010
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