Emotional Motivators in Landing Page Optimization - May 14, 2008

BY THE NUMBERS
Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site.

Google's Superiority Complex - May 14, 2008

SEARCHING FOR MEANING
In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.

Don't Hire a Butcher to do a Baker's Job - May 13, 2008

AU NATURAL
There are a few firms that I might believe do a good job of both Web design and SEO. I'd also say that most Web design companies have no business claiming to "do" SEO.

Small Business Owners Need Twitter and LinkedIn - May 13, 2008

LITTLE BIZ
It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ.