Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before. Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever before. 0 Comments
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in the US for the first time ever. Display ads will account for a 47.9% share of digital ad spending, worth $32.17bn. 0 Comments
I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view. The Goliath in any industry will always have their version of David. Sometimes they may have more than one. 0 Comments
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites. But what are the advantages and disadvantages of each structural decision? 0 Comments
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though they’re a little off the beaten path. OKay, I get it. You’ve read all the recaps, trends and goals posts you can handle on paid search these past few weeks. 0 Comments
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: some of your favourite social networks turn against you, Bing and AOL become buddies and we discover the best way to share videos on Facebook. 0 Comments
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami. Avinash Kaushik is the Digital Marketing Evangelist at Google and author of Web Analytics 2.0 0 Comments
Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that you need a presence on whatever social media site is flavor-of-the-month. Or ‘how small businesses can learn from the big boys' 0 Comments
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required. Creating evergreen content is a great strategy for improving your search rankings, as well as for improving the quality of your content. 0 Comments
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” As of October 2014, 55% of US teens and 41% of US adults use Google voice search more than once a day. 0 Comments
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read more’ button, and that none of this has been finalised so it might never happen... But it probably will. Twitter is “considering” a move towards a 10,000 character limit for tweets, according to an article by Kurt Wagner on Re:code. 0 Comments
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders. “82% of social media messages to retailers go unanswered in within 72 hours.” 0 Comments
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four easy resolutions that you should not have trouble keeping. After the turkey is eaten and you have watched enough bowl games to make your head spin, it’s time the think about the New Year. 0 Comments
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as fulfilling as possible. We already know that Google formulates its rankings based on a wide variety of factors and metrics. 0 Comments
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step further. Here we are again, fresh into a new year and ready to take on all that life has ahead of us. 0 Comments
As Search Engine Watch sets its out of office reply to ‘can’t talk, too busy crying because nobody bought me Poe Dameron’s X-Wing’ all that’s left to do is fire off one final message for 2015. Whatever you’re doing over the next few days, have a terrific one. 0 Comments
To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the biggest events on the year and perhaps shine a light on what may come in 2016 It’s been a tumultuous 2015 for search, perhaps more so than any other year. 0 Comments
There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating content with specific goals for specific people. During 2015 we began to see signs of the content marketing industry maturing. 0 Comments
Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced by our editorial team. As decided by pageviews, here's the top 10 articles from 2015 0 Comments
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015. A compilation of the most popular articles from Search Engine Watch guest contributors in 2015. 0 Comments
Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back. Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back. 0 Comments
Welcome to our weekly round-up of all the latest news and research from around the This week: loads of holiday related stats, and not even for the holidays you assume. 0 Comments
Are there technically ways to get around having a dedicated Thank You page on your site? Sure, it's come time to quit taking short cuts and get yourself a dedicated landing page. Here's why. Are there technically ways to get around having a dedicated Thank You page on your site? Sure, it's come time to quit taking short cuts and get yourself a dedicated landing page. Here's why. 0 Comments
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C. Here's what we just didn’t get right in 2015, and the lessons learned so you can avoid the same mistakes in 2016. 0 Comments
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code? Penguin 4.0 isn’t far away. 0 Comments
