Promotion & Link Building

Even if you build the best site online, no one will find it without some promotion and inbound links. Planning a linkbuilding campaign is so much more than begging for links. And public relations has taken on a whole new meaning online.

Promotion & Link Building
Articles from Our Expert Columnists  
Sage Lewis
Sage
Lewis

Justilien Gaspard
Justilien
Gaspard

PageRank Sculpting: Welcome Back to High School Hell

Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids.  Jul 2, 2009

Link Marketing Challenges & Solutions

Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas.  Jun 25, 2009

Sage's Dirty Little Secret

Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going.  Jun 18, 2009
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High-Value Link Building is Hard Work

Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.

Social Media Link Building: From Fantasy to Reality

Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments.

Google's New Tools for Site Link Strengthening

Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.

SEO Link Building Fundamentals

Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages.

Google vs. Yahoo on Paid Links

Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?

What is Valid Link Bait?

A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing living together. Mass hysteria.

Barack Obama is Rocking the Youth Vote

Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.

Google Bombs, Jew Watch News & the Hypocritical Linking Universe

Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.

The Great Nofollow Link Debate of '08

Google product launches: huge success. (Some, not so much.) Their most (un)popular? The nofollow tag.

Stop Press: Google News Edges Past Yahoo News in UK

Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market?

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