For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here's how to get the most out of it.
Articles by Mary Weinstein
While Google is moving away from its Carousel format, Bing seems to be adopting a similar design in the SERPs.
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.
A simple guide for how to prevent your products from getting rejected on Google.
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products.
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your potential for mobile success, and Google Analytics reports you can run to help answer those questions.
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing.
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns.
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.
Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work.
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?
Google did a lot in 2013, but the retail opportunities and places the search giant could grow based on its current technology and resources are a bit mindboggling. Here are some areas where Google could potentially grow in 2014.
Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick recap of these recent changes, with pointers on how online merchants can still maintain a profit.
Google doesn't always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some steps to help you identify why you may have gotten in trouble with Google, and how to rectify any feed violations.
Users spend the majority of their time not on your online store, and even when they do browse your website, there's only a 2 percent chance they will complete a purchase. Here's how to increase the odds that visitors return and buy from your site.
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers.