Mary Weinstein

Mary Weinstein

Content Director

CPC Strategy

Mary Weinstein is the Content Director at CPC Strategy, and all around ecommerce nerd and Google expert.

Articles by Mary Weinstein

Google Updates Shopping Feed Requirements

google-shopping-cart

Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing.

Google Shopping Campaigns Transition Tips

Google Shopping Campaigns

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.

56% of Marketers Using Mobile PLAs [Study]

Marketers Using Local Availability Storefronts Mobile PLAs

A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.

New Google Shopping Overview & 4 New Tools

Google Shopping Campaigns New PLAs

Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

5 Google Dynamic Remarketing Ads Best Practices

google-dynamic-remarketing-illustration

Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers.

Google Shopping: 3 Lies Merchants Have Been Fed

lies

Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth.