SEO News

Mary Weinstein

Mary Weinstein

Content Manager

CPC Strategy

Mary Weinstein is the Content Manager at CPC Strategy, which specializes in comparison shopping and data feed management. She also writes about eCommerce and comparison shopping feeds on the CPC Strategy blog.

Articles by Mary Weinstein

  1. Google Shopping Campaigns Transition Tips

    Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.

  2. 56% of Marketers Using Mobile PLAs [Study]

    A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.

  3. Google PLA Shopping Campaigns Open to All Advertisers

    All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.

  4. New Google Shopping Overview & 4 New Tools

    Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?

  5. 4 Google Changes and How Online Merchants Can Adapt

    Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick recap of these recent changes, with pointers on how online merchants can still maintain a profit.

  6. The 10 Best Shopping Engines

    A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.

  7. Why Google Will Reject, Block, or Flag Your Data Feed

    Google doesn't always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some steps to help you identify why you may have gotten in trouble with Google, and how to rectify any feed violations.

  8. 5 Google Dynamic Remarketing Ads Best Practices

    Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers.

  9. Google Shopping: 3 Lies Merchants Have Been Fed

    Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth.

  10. Google Shopping: Why PLAs Aren't So Bad for Merchants

    While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage.

  11. Google Shopping Holiday Update for Merchants

    In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities.

  12. 4 Google Product Listing Ads Tips for Q4

    More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you.