Vice President, Global Client Services
IgnitionOne
Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers.
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation of your account can turn something good into something great and give your account a needed kick-start.
By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone in on effective strategies and tactics for your brand or engagement marketing. Quantify, then optimize.
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May and August, leaving only a few months for travel marketers to get their accounts in order.
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. Let’s review AdWords Ad Extensions and why you should use them.
Your PPC account is no different from a home. Sometimes you need to remodel and sometimes you’ll have to tear it down to rebuild it from the ground up. Learn how to pick the right crew and tools – and how to set quantifiable benchmark KPIs.
A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each and every ad group, and coordinate and have a system that keeps tabs on who makes what changes to avoid overlap.
Putting together a championship SEM team requires understanding the positions you need to fill; identifying the skills and experience to fill those positions; and finding a great coach or manager to bring it all together. Start winning today.
For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little more than a higher cost of doing business. But these three low-effort steps can help make it this the most wonderful time of the year.
Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you actually can sell today. Here’s how to generate greater efficiency with your product feed.
A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed properly, every test will teach you something. Here’s how search marketers can convince stakeholders of the value of testing.
Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this helpful advice on language, currency, time zones, and standardization.
Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly. No matter how much we may gripe about the engines’ “b…
