Jason Tabeling
Jason Tabeling is director of search and media at Rosetta. Jason has a deep understanding of paid search marketing, online display advertising, and comparison shopping engines. He has successfully managed dozens paid search campaigns during his career, and has developed evolving strategies for various clients focusing on each clients core competencies in both the online, and offline channels.
Recent articles by Jason Tabeling
Identify New Paid Search Opportunities
Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.
Nov 19, 2009
Google Bid Simulator: A Step Toward Efficiency, Volume
While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions.
Oct 15, 2009
Bing Ads Show Strength in Key Verticals
While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click.
Sep 17, 2009
Measuring Success -- How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run.
Aug 20, 2009
Geo-Targeting Isn't Just for Local Businesses Anymore
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While those are great uses for geo-targeting, it can also offer some significant advantages in your other PPC campaigns.
Jul 23, 2009
Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time.
Jul 1, 2009
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