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- ⚠️ The hidden SEO mistakes killing rankings | SEW Weekly Digest
⚠️ The hidden SEO mistakes killing rankings | SEW Weekly Digest
Slow sites are losing rankings—who’s next?
Hi there,
Welcome back!
Highlights from today's newsletter:
🤖 SEO tools aren't ready for AI search
⚠️ The hidden SEO mistakes killing rankings
📖 Storytelling is the new SEO advantage
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TOP OF THE SERPS 🏆
ECOMMERCE SEO
What Really Matters for eCommerce SEO in 2025
eCommerce SEO is shifting fast. Intent-driven searches now outrank high-volume keywords, and AI-powered search summaries mean Google may pull answers from a competitor if your content isn’t structured right.
Retailers like Ruggable and Crutchfield are winning by aligning content with real buyer needs, not just keywords. Best Buy is adapting to AI search by refining FAQs and buying guides to stay visible. Meanwhile, slow sites are losing traffic—Google’s Core Web Vitals update has already cut rankings for those lagging behind.
AI & SEO 🖱️
SEO INNOVATION TRENDS SEO tools must adapt to new AI realities, emphasizing brand visibility, user intent, and high-quality engagement for sustained success. |
AI SEO PROMPTS Emphasizing specific inputs and refining AI tools optimize SEO performance while maintaining human oversight to ensure accuracy and effective engagement for search engines. |
SEMANTIC SEARCH EVOLUTION Adapting to these innovations enhances user experience and ensures business competitiveness. |
EXTRA CLICKS FOR THOUGHT 💡
AI MARKETING RISKS Marketers should emphasize brand authenticity to navigate AI-driven competition and protect market share. |
SEO STRATEGY Effective SEO should anticipate long-term dynamics and base decisions on accurate insights, maximizing impact beyond mere traffic increase. |
SEO STRATEGIES Google Business Profile can help unify location-based content. Rewriting content to fit specific audiences enhances relevance and minimizes duplication issues. |
SOUNDS OF SEARCH 🎧
VOICE OF SEARCH Jessica Mehring, CEO of Horizon Peak Consulting, emphasizes a human-centric approach to content creation, prioritizing storytelling over algorithm-driven strategies in SEO. Storytelling makes SEO content more engaging, distinguishing it in a digital landscape. This method aligns with current industry trends toward meaningful, user-focused content over purely technical optimization. |
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