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- The advanced skill most SEOs pretend to understand | SEW Weekly Digest
The advanced skill most SEOs pretend to understand | SEW Weekly Digest
PLUS: What leaders are saying about the next era of search at POSSIBLE 2025
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Welcome back!
Highlights from today's newsletter:
š Meta tags SEO guide
š How to track visibility in GenAI platforms
š¤ ChatGPT vs. Google AI mode {head-to-head comparison}
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EVENT HIGHLIGHTS
Search Doesnāt Start on Google Anymore
Search no longer starts with Google. At POSSIBLE 2025, marketers from Target, Unilever, Claritas, and Lily AI made one thing clear: discovery is happening through retail apps, product feeds, and AI agentsānot browser-based queries.
From Targetās in-app search behaviors to Kellanovaās āCheezmergencyā campaign, visibility now depends on product language, real-time relevance, and how content performs inside closed ecosystems. SEO teams are being pushed beyond keyword rankings to shape discovery in retail search, AI-powered interfaces, and influencer-led commerce.
If your content doesnāt reflect how people actually search, itās not being seen.

AI & SEO š±ļø
SEARCH TECHNOLOGY OPTIMIZATION GEO requires clear structure, authoritative data, and consistent brand positioning to secure AI mentions, diverging from conventional SEO. Tracking performance needs specialized metrics, emphasizing platform-specific traffic and AI content references. |
INNOVATIVE MARKETING TECHNOLOGIES Optimizing for AI search has become essential for remaining visible and competitive in winning new business. This shift signals a broader industry adaptation to AIās influence on online brand-client connections. |
AI VISIBILITY TOOLS These platforms analyze crawlability, prompt-based brand mentions, visibility scores, and AI training data associations. eCommerce marketers can utilize these insights to refine content and address knowledge gaps within AI environments. |
EXTRA CLICKS FOR THOUGHT š”
TECHNICAL SEO STRATEGY Overemphasis on Core Web Vitals or backlinks without foundational practices impedes results. Manual checks must validate tool reports for precise, context-specific action. |
SEARCH ENGINE OPTIMIZATION Proper implementation supports mobile usability, accurate content display, and improved SEO outcomes. For eCommerce sites, optimizing meta tags is crucial for discoverability and user experience. |
SEARCH ENGINE OPTIMIZATION It is increasingly relevant as AI-driven tools summarize and reinterpret web content, requiring brands to focus beyond keywords toward entity, sentiment, and context optimization. Modern SEO practitioners must prioritize data consistency, structured data, and comprehensive coverage of relevant attributes to ensure machine understanding and maintain visibility amid evolving search technologies. |
SOUNDS OF SEARCH š§
Meredith's Husband | SEO for People Who Don't Like SEO Googleās newly launched AI mode makes its search experience more conversational, directly competing with ChatGPT by offering instant access from the search interface. Comparative tests show Googleās AI delivers more comprehensive answers, especially with detailed queries, while ChatGPT remains friendlier in tone. This shift signals a major trend toward integrated AI-driven search tools. |
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