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šŸ”„ SEO meets AI: The big shifts you canā€™t ignore | SEW Weekly Digest

Clicks are disappearingā€”How to stay on top of search

Author

Zihan Lyu
March 20, 2025

Hi there,

Welcome back!

Highlights from today's newsletter:

šŸ¤– AI Overviews Are Reshaping SEO
āš ļø Google Expands PMax Negative Keyword Limits
šŸ“Š NVIDIAā€™s AI-Driven Optimization Breakthrough

FYI, weā€™re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list!

TOP OF THE SERPS šŸ†

Googleā€™s AI Overviews are transforming search by prioritizing AI-generated summaries over traditional organic results, leading to a decline in website traffic. With zero-click searches rising, content creators must adapt by optimizing for AI citations, using structured data, and strengthening brand-driven engagement.

High-quality, authoritative content remains crucial, especially for AI-resistant queries like expert opinions, real-time updates, and complex workflows. Businesses should diversify traffic sources through email marketing, social media, and exclusive content.

While SEO isnā€™t dead, success now depends on creating AI-friendly, structured content and establishing direct audience relationships beyond search engines. The challenge: Will your content remain visible?

AI & SEO šŸ–±ļø


NVIDIA's open-sourcing of cuOpt revolutionizes decision optimization by enabling real-time solutions with GPU acceleration.

This democratizes cutting-edge technology, allowing businesses across sectors to enhance efficiency with 20x faster results compared to CPU methods, thereby lowering costs and boosting competitiveness.


SurgeGraph unveiled Topic Discovery, an AI keyword research tool crafted to enhance content planning and establish topical authority.

By automating keyword clustering using AI, it aids in identifying content gaps and optimizing SEO strategy for improved traffic.


AI-powered searches are reshaping the SaaS landscape, necessitating SEO strategies that prioritize topic visibility and engagement over keyword focus.

Revenue-based metrics are gaining traction as companies align their teams toward growth. Transparent communication and timely reviews are crucial for fostering customer loyalty.

EXTRA CLICKS FOR THOUGHT šŸ’”

Google increased the negative keyword limit in Performance Max (PMax) campaigns from 100 to 10,000 due to advertiser feedback.

This change provides greater control but requires strategic usage to avoid hindering AI optimization by overly restricting potential valuable traffic.


Integrating GEO with SEO is essential as AI reshapes search dynamics. Traditional SEO ranks focus while GEO enhances visibility through AI by emphasizing brand mentions over backlinks.

Together, they ensure brands are discoverable across AI-generated responses, ensuring presence and recognition in AI search environments.

SOUNDS OF SEARCH šŸŽ§

Bruce Clay emphasizes the underpinning role of SEO amidst AI-driven digital marketing. He highlights the shift from keyword reliance to E-E-A-T principles and stresses the importance of organized content and equitable link distribution.

Notably, question-based search queries have quadrupled, and small businesses should leverage Google Business Profiles. Clay advises flexible four-week SEO planning to adapt to algorithm changes, emphasizing technical excellence for competitive rankings.

MORE THAN A NEWSLETTER

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