SaaS Link Building: Top 5 Strategies to Build Powerful Links

Link Building is one of the major ranking factors for SEO. However, many SaaS companies still struggle to acquire high-quality links and achieve a good return on investment (ROI).

The right link-building strategies can help increase website authority, drive more referral traffic, and build a strong brand presence online.

In this guide, I’m sharing the top link-building strategies for SaaS businesses to help you get authoritative backlinks for your business. Let’s dive in!

Why is SaaS Link Building Important?

SaaS link building offers multiple benefits for your business growth, including:

• Improves SEO — high-quality backlinks increase domain authority and boost Google rankings.

• Brand Building — Having mentions on top sites enhances trust, authority, and visibility among your target audience. 

• More Traffic —  A strategic link-building campaign drives more referral but targeted traffic to your website.

• Industry Leadership — Link-building strategies like guest blogging, interviews, and digital pr are helpful to establish you as an industry leader.

• More Leads & Sales — A well-implemented link-building campaign gives you more visibility in front of your targeted audience, which helps you get more leads and sales.

Top SaaS Link-Building Strategies to Boost Your MRR

Here are five proven strategies to build links that matter for your SaaS business:

1. Linkable Assets

Linkable assets are content pieces designed to naturally attract backlinks by providing value to your audience and industry. As a SaaS company, you can build linkable assets such as:

• In-depth guide to solve a specific problem for your audience

• Case studies showcasing customer success

• Interactive tools related to your product

• Lists of industry statistics and trends

• Infographics that simplify complex topics

• Templates and checklists

Promote these assets and encourage others in your industry to embed or link to them in their related content.

For better results, you can use a hybrid approach by combining multiple assets on a single page. 

For example, LoudGrowth helped a B2B SaaS Company secure links from 600+ referring domains (including HubSpot, ActiveCampaign, Adweek, CMSWire, Entrepreneur, and Monday.com) in just 2 months by creating hybrid content by combining guide and statistical data. This strategy increased the visibility of the entire content cluster by 150%.

2. Guest Posting

Guest posting is one of the most effective ways to build high-quality backlinks. You can get contextually relevant and powerful links for your website as well as give links to other sites for link exchanges to get links from them for your website. 

By publishing quality guest posts, you can get exposure and customers for your business. 

For instance, Leo Widrich, co-founder of Buffer, published nearly 150 guest posts and grew Buffer from 0 to 100,000 customers in just nine months.

To succeed with guest blogging:

• Start with smaller, niche-specific sites before pitching to industry giants.

• Ensure each guest post provides value rather than just inserting multiple links.

• Focus on securing contextual, high-authority backlinks.

3. Reports and Surveys

Original data is a goldmine for SaaS link building. You should invest in conducting surveys relevant to your niche and generating visually appealing reports like infographics, PDFs, or graphs.

Then, pitch these to journalists, bloggers, or industry publications. When you offer unique, well-researched insights, journalists, bloggers, and industry leaders will naturally cite your data.

Hubspot is dominating the industry by publishing such reports and data. As you can see in the screenshot, this single page has more than 14,000 referring domains.

To succeed with this approach:

• Analyze your competitors to find gaps in available research.

• Conduct surveys or gather industry-specific data.

• Create visually engaging, shareable reports.

• Pitch your findings to journalists and industry publications.

4. Free Tools

Offering free tools related to your SaaS business is a powerful way to generate backlinks, drive traffic, and capture leads.

For example, Ahrefs offers free seo tools that get thousands of visitors and paid subscribers each month. 

You can create simple free tools like;

• Calculators (e.g., Loan EMI Calculator)

• Analyzers/Checkers (e.g., SEO Checker)

• Generators (e.g., Blog Post Title Generator)

Start with tools that are easy to develop and maintain, then expand based on demand.

5. Reactive PR

Reactive PR refers to creating timely content on trending topics in your niche to capitalize on the media coverage. Monitor news, social media, hashtags, or industry buzz, then publish blog posts, videos, or statements that add value to the conversation.

Journalists and bloggers covering the trend may link back to your insights, giving you high-quality, relevant backlinks faster.

Pro Tip: To get started with this, you can use platforms like Personal-Branding.io, Featured, Qwoted, etc.

Conclusion

Effective SaaS link building helps you drive targeted traffic, connect with your ideal users, and boost recurring revenue. You can build a powerful link profile by creating linkable assets, guest blogging, publishing original reports, offering free tools, and indulging in reactive PR. 

Start small, focus on quality over quantity, and develop a scalable link acquisition system to accelerate your SaaS growth.

About Author:
Renu Sharma is the co-founder of Tanot Solutions, and she helps businesses to 5X their organic traffic by building high-quality backlinks.