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- How to calculate your share of search | SEW Weekly Digest
How to calculate your share of search | SEW Weekly Digest
PLUS: Pinterest leads visual search adoption among Gen-Z
Hi there,
Welcome back!
Highlights from today's newsletter:
š Google launches 'AI Max for Search' beta
š„ An audience-first approach to showing up in AI results
š Internal silos are an overlooked problem that can hurt search performance
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TOP OF THE SERPS š
MARKETING STRATEGY
How Tariffs Are Reshaping Marketing in the U.S.
Tariffs are rewriting the rules of marketing in the U.S.āand speed, not scale, is now the advantage.
As costs rise and margins tighten, brands like Chipotle, Foot Locker, and eBay are showing how marketing must shift: holding prices steady to protect trust, aligning campaigns with real-time inventory, and replacing seasonal calendars with modular, data-driven execution.
With 94% of advertisers anticipating budget cuts, the pressure isnāt just to do more with lessābut to prove every dollar moves the needle. Marketing has moved from storytelling to strategic survival.

AI & SEO š±ļø
INNOVATIVE MARKETING TECHNOLOGIES Marketers must understand evolving search behaviors and prepare foundational strategies to adapt effectively. AI agents present both challenges and opportunities for targeting, personalization, and consumer trust. |
INNOVATIVE MARKETING TECHNOLOGIES Early adopters reported reduced costs and improved lead quality. Marketers gain expanded reach, transparency, and actionable campaign optimization. |
SEO STRATEGY Codewordās āAI visibility triangleā framework integrates content, communications, and community to enhance visibility in AI search results. This model helps brands align messaging with audience needs, ensuring SEO practices remain effective as search technology evolves. |
EXTRA CLICKS FOR THOUGHT š”
SEARCH OPTIMIZATION BARRIERS Addressing these barriers is critical for organizations seeking measurable digital marketing gains. |
SOCIAL MEDIA TRENDS Businesses report higher consumer engagement and effective traffic-driving capabilities, with 80% preferring Pinterest over competitors for engagement and 61% citing effectiveness of image Pins. Despite challenges in content creation and SEO, Pinterestās personalized and high-quality visual results address current trends in user search behavior. |
BRAND ANALYTICS Integrating SoS with other indicators, like category penetration and intent-based traffic, yields a nuanced understanding of brand demand and competitive landscape. |
SOUNDS OF SEARCH š§
Meredith's Husband | SEO for People Who Don't Like SEO AIās value in SEO lies in organizing and repurposing a creatorās documented expertise, not in replacing that expertise with auto-generated content. Integrated tools streamline processes like summarizing, timestamping, and converting workshop or podcast material into blogs or social content, saving time while maintaining original insights. Personalization of prompts ensures output remains relevant and effective for professional use. |
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YOUR THOUGHTS, INDEXED š¬ | ![]() |
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