Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research published today.
In last year’s Age of Amazon report published in September 2017, we told the story of the ecommerce giant and what its ascent means for marketers.
Since then, Amazon’s growth has only accelerated, most notably as its market cap passed the $1 trillion mark.
Based on a survey of more than 750 North American-based consumers and 600 B2C marketers, this report uncovers:
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