Measuring the ROI of Google Posts for Enterprise Brands

Google posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital tool boosts the ROI of SEO efforts, enabling enterprises to create and publish posts. With the help of Google My Business, performance stats on Google Posts; views and clicks can be determined.

The digital tool influences researchers and has seen a rise in the engagement rate. Announcements and events had better engagement in comparison to brand offers, indicating that brands may want to refine the content they post. In case of optimising content results, the study conducted by Rio SEO stated that posts should remain active for 12 to 21 days in all.

The study affirmed that Google Posts is a useful resource for enterprise brands.

Key Highlights of the report:

  • Google Posts run for seven days and can run longer in case of an upcoming brand event.
  • The tool can include a call to action (CTA) in the content to redirect the users.
  • Google Posts also help in the marketing mix to drive consumer interests and proximity-specific content among other features.

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