Buyers Guide: Enterprise SEO Tools

ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions about vendors. The second of this series is dedicated to enterprise SEO tools.

The reports of SEO’s death have been greatly exaggerated.

People want information and they search for it; the most reputable, authoritative resources will be served in response to their queries.

Search engines have become much more effective in bridging this gap between searchers and content. Brands must work harder than ever to ensure that they gain valuable market share, but the rewards for a successful SEO campaign are great.

The core component of the ClickZ SEO tools vendor guide is our customer survey, which received over 1,200 responses and evaluated technologies across the following six areas:

  • Keyword analysis and tracking
  • Technical SEO
  • Content marketing
  • Backlinks and social media
  • Customer experience
  • Analytics and reporting
  • Final scores and summary

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Author: Clark Boyd

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