All About Click Fraud and How You Can Block It

In this whitepaper published by ClickCease, you will learn the various types of click fraud and how you can block these types of click frauds.

Click fraud is when one clicks on your paid advertising link with the intention of either diverting or depleting your budget. The most common ways of committing click frauds include: Automated Intentional, Manual Vindictive, Bot traffic and Click Farms.

Some of the ways of blocking the above mentioned click frauds are:

  • Being Specific about your geographical area
  • IP Exclusion
  • Optimise your ad display

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