11 Paid Search Tactics that Drive Quality Inbound Calls

Calls convert at 10x the rate of clicks, and business everywhere have taken notice. In such a digitally-inclined age, who would have guessed that simple phone calls would be at the forefront of higher conversion rates?

PPC is constantly evolving, driving the need for marketers to adapt their tactics at light speed to get potential customers on the phone. Utilizing AI appropriately should be a huge focus, along with click-to-call buttons on all channels ranging from digital banner advertisements to mobile landing pages. That, however, is really just scratching the surface.

In this report, we will look to expand our knowledge on:

  • Designing CTC buttons across all channels
  • Expanding reach to ‘lookalike audiences’
  • Best practices to track and analyze which PPC campaigns are driving the most high-quality calls

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