Reports
How to optimize GMB listings for multi-location businesses
Google My Business (GMB) was rolled out in 2014 to make it easier for local businesses to be found via search.
Email and the Age of First-Person Marketing
Despite predictions of its downfall, email still delivers the highest ROI of any direct marketing channel. But, for it to be effective, ... read more
A Marketer’s Guide to Review Response
Customer reviews can make or break a business, leaving winners adored by the local community and losers to pick up the pieces of their customer’s trust. But the emergence of major review engines such as Facebook, Yelp, Google and Foursquare also offers brands a wealth of insight into brand perception, and the chance to shape and react to it accordingly.
Conquering the Web: Tips for your Small Business to Get Discovered & Chosen
With 93% of people researching a business online before setting foot in the door, the world wide web presents small business owners with a fantastic opportunity to connect with potential customers like never before.
ClickZ Intelligence Report: Communications Infrastructure: The Backbone of Digital
This report, based on a survey among senior marketers and IT professionals, explores the relationship between marketing and IT departments, the changing ... read more
The Complete Guide to Lead Nurturing
Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business.
The Psychology of High-Consideration Buying
Making a high-consideration purchase of any kind, whether it be an appliance, a car, or a luxury item, is a long process. ... read more
The Video Reviews Merchant Guide: How to make the most of video reviews for your business
Video content can be hugely beneficial to SEO: engaging visitors to your site, reducing bounce rate, as well as generating links and social shares. But many marketers aren’t aware of the critical role video reviews also play in boosting search ranking.
