Survey: 8 of 10 Holiday Shoppers Plan to Buy Online
To go along with “Shopping Search Week” in SearchDay, InternetRetailer.com has some new numbers from a Harris Interactive survey that was commissioned by Yahoo Small Business in the article: Eight out of 10 holiday shoppers plan to buy gifts online, survey finds.
Key Findings:
+ Some 30% of those surveyed said they would do at least half of their holiday shopping online.
+ About two-thirds of respondents identified online specialty or nice retailers as the ?best places? to shop for unusual or hard-to-find gifts.
In other findings, a high percentage of shoppers identified convenient hours (75%), avoiding crowded parking lots (68%) and the ability to locate hard-to-find or unusual gifts (60%) as the reason they planned to shop for holiday gifts online. A smaller percentage, 36%, identified lower prices as a reason to shop online for holiday gifts.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now