Presentation Tools: An SEO's New Best Friend?
To become a successful in-house SEO, these presentation skills are vital to getting buy-in for your ideas within your organization.
To become a successful in-house SEO, these presentation skills are vital to getting buy-in for your ideas within your organization.
“The best friend that an SEO can have is Excel” is a comment I’ve heard several times. While it’s true that Excel is an important tool for data manipulation, trending, planning, etc., increasingly presentation tools like PowerPoint are proving their worth.
Why presentation tools? Because they’re hands down the best tools for educating the masses.
In the span of one week, I’ve delivered five different PowerPoint training sessions to five different groups, ranging from editors on one of our sites to all of AOL Media. PowerPoint provides a visual mechanism to explain the concepts, demonstrate the feature sets of tools, and show results.
Education and Sales
These presentation tools are useless, though, unless you have the passion and skills to convey the ideas encapsulated within your presentation to the audience, whether it’s a group of peers or executives. If you want to be a successful in-house SEO those presentation skills are going to be vital to getting buy-in within your organization for your ideas.
In organizations where SEO wasn’t a primary focus, it was generally because their in-house SEO wasn’t able to make the case, or someone else within the organization was able to make a better case for investing resources elsewhere.
If you’re a consultant/agency, you better know how to make your case to a potential client or they’ll never move past the potential phase. Not only do you have to be able to present your skills effectively, you also need to be able to present your findings, results, or training in a manner that will please, and hopefully delight, the client.
Improving Your Presentation Skills
If it feels like your presentation skills aren’t up to snuff, supportive organizations can help (i.e., Toastmasters). Some of main points you’ll learn from a presentation program are to:
Some people are born presenters; others have to work at it to give the pretense that they belong to that first group. It’s a great feeling when you’re done with a presentation and you get the vibe that the audience got it, which makes the work to prepare and deliver it well worth the effort.
Join us for SES San Francisco August 16-20, 2010 during ClickZ’s Connected Marketing Week. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site issues, video optimization, site optimization and usability, while offering high-level strategy, keynotes, an expo floor with 100+ companies, networking events, parties and more!