PPCNYTimes.com hires former Yahoo executive

NYTimes.com hires former Yahoo executive

Leon Lazaroff of Bloomberg reports that The New York Times has named Murray Gaylord, a former Yahoo executive, to oversee marketing of the NYTimes.com web site.

“The move is part of New York Times’s efforts to increase sales at its digital operations as advertisers spend more on the Internet and less on print publications,” writes Lazaroff.

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