PPCClass Action Fraud Suit Filed Against Yahoo Over Adware & Domain Distribution

Class Action Fraud Suit Filed Against Yahoo Over Adware & Domain Distribution

Via Threadwatch,

Suit Levels Spyware, Typosquatting Allegations at Yahoo
at the Washington
Post covers a class action lawsuit filed against Yahoo and others claiming
"syndication fraud" over how Yahoo ads are allegedly displayed through spyware,
adware and domain parking programs that involve "typo domains."

Ben Edelman, who has authored a
number of reports on this subject such as this
recent one, now jumps
from researcher mode to being one of the attorneys in the case.

A copy of the filing is

here
(PDF format).

Postscript Barry: Eric Goldman has a much more comprehensive write up from a legal perspective on this case at his blog.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y