Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important to have a diverse marketing strategy.
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.
Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft and local cab services.
Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users' Web searches and find new customers based on first-party search data.
In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click.
A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP's broad local user base.
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Integrating with big names like Goodzer, GrubHub, OpenTable, and now Fandango helps the former YellowPages.com stand out in the crowded search space.